Brand

Our logo, colours and how to use them.

Everything you need to feature Earlybird correctly. Please use these files rather than recreating the logo.

Logo

The bird and the wordmark together. Use the transparent versions on top of your own backgrounds, or the ones with a background ready to drop in. SVG for print and the web, PNG for documents and slides. The SVG has no font to install.

No background

Transparent. Place on a background that gives good contrast.

Purple

On white or light backgrounds

SVG PNG

White

On purple or dark photos

SVG PNG

Mint

On purple only

SVG PNG

With a background

Ready to use as they are, for example in slides, social posts and partner pages.

Purple on white

The standard version

SVG PNG

White on purple

For dark placements

SVG PNG

Purple on mint

For bright, eye-catching spots

SVG PNG

Mint on purple

Our most distinctive look

SVG PNG

Icon and favicon

The bird on its own, for small spaces such as profile pictures. Square tiles work for any platform that crops to a circle.

No background

Transparent.

Purple

On light backgrounds

SVG PNG

White

On purple or dark photos

SVG PNG

Mint

On purple only

SVG PNG

With a background

Square tiles, 1024px. Use for profile pictures and app icons.

Mint on purple

Matches the favicon

SVG PNG

Purple on mint

Bright alternative

SVG PNG

Purple on white

Clean and light

SVG PNG

White on purple

Quiet and dark

SVG PNG

Favicon

The mint bird on a purple square. Use the SVG where you can, and PNG for sites that need it.

Favicon

SVG 32px 180px 512px

Colour

Purple does the work and mint adds the spark. Click a value to copy it.

Velvet purple

Our main colour. Text, buttons, the logo and large panels.

Mint

The accent. Highlights and icons, on purple or beside it. Never as text on white.

White

Backgrounds, and the logo on purple.

Lilac

Borders, dividers and soft panels.

Soft lilac

Page and card backgrounds.

Ink

Body text on light backgrounds.

Which pairs are readable

Ratios are WCAG contrast. 4.5 or more is fine for text, and 3 or more for large text and icons.

Purple on white

15.5:1 · good

Purple on mint

11.2:1 · good

White on purple

15.5:1 · good

Mint on purple

11.2:1 · good

Mint on white

1.4:1 · don’t use for text

Typography

A serif for headings, a clean sans for everything else, and a bolder serif for the wordmark only.

New homes, nothing hidden

Gowun Batang

Headings and titles

Get the font (open source)

Compare incentives side by side

Poppins

Body text, buttons and labels

Get the font (open source)

earlybird.

Bagnard

The earlybird. wordmark only

Download the font (open licence)

Using the logo

Keep it clear, keep it readable, keep it ours.

Clear space

Leave at least the height of the bird’s head free on every side.

Minimum size

Don’t go below 96px wide for the full logo or 24px for the icon.

Do

Use the purple logo on white and light backgrounds.
Use the white or mint logo on purple or on dark photos.
Write the name as “Earlybird” in sentences.
Keep the logo and the icon at their original proportions.

Don’t

Stretch, squash, rotate or outline the logo.
Recolour it, or add shadows and effects.
Put it on a busy photo or a colour with weak contrast.
Imply Earlybird endorses a product or service it doesn’t.

Stretched

Recoloured

Low contrast

Rotated

Questions about using our brand, or need something that isn’t here? Email team@earlybirdhomes.co.uk.

For developers

Building new homes? Get in front of buyers early.

Create a free account, get approved in 24–48 hours, and pay only for confirmed viewings.

Create developer account